The article analyzes strategies for building media fame in the contemporary entertainment industry, focusing on talent positioning, screen visibility, casting trajectories, and cross-media career development. The study addresses the growing dependence on public recognition, platformized attention flows, fragmented audience behavior, and intensified competition for professional visibility across film, television, live events, and digital communication environments. The novelty of the article lies in shifting the analytical focus from platform virality as an end in itself to a broader fame-building model centered on talent packaging, reputation management, audience attachment, and conversion of visibility into professional demand. The goal is to systematize practical strategies that help artists, actors, performers, and public-facing talents strengthen their recognizability, improve casting appeal, and maintain a sustainable media presence across multiple entertainment segments. The study applies comparative analysis, structured synthesis of recent scholarly literature, and conceptual modeling. The findings present a staged framework linking identity construction, visibility architecture, audience relationship work, and long-term career sustainability in the entertainment industry.

Initial public offerings, risk disclosure, investor awareness, behavioural finance, market transparency

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