Frontline Marketing, Management and Economics Journal

Aim:
The Frontline Marketing, Management and Economics Journal aims to serve as a premier platform for the dissemination of high-quality, peer-reviewed research in the intertwined fields of marketing, management, and economics. Our goal is to foster innovative thinking, promote interdisciplinary collaboration, and facilitate the exchange of ideas that contribute to the advancement of knowledge and practice in these dynamic disciplines. By providing open access to cutting-edge research, we seek to engage scholars, practitioners, and policymakers, encouraging informed decision-making and strategic insights that address contemporary challenges in the global marketplace.

Scope:
This journal encompasses a comprehensive range of topics across marketing, management, and economics, reflecting the diverse and evolving nature of these fields. The scope includes, but is not limited to, the following areas:

1. Marketing:

   • Consumer Behavior: Research exploring the psychological, social, and cultural factors influencing consumer decisions, preferences, and brand loyalty.
   • Digital Marketing: Studies focusing on the impact of digital technologies on marketing strategies, including social media, search engine optimization, and content marketing.
   • Brand Management: Investigations into brand equity, positioning, and the role of branding in consumer engagement and corporate identity.
   • Market Research: Methodological advancements in qualitative and quantitative research techniques, including survey design, data analysis, and consumer insights.
   • Sustainable Marketing: Exploration of eco-friendly marketing practices, corporate social responsibility, and the impact of sustainability on consumer perceptions and behavior.

2. Management:

   • Strategic Management: Research on the formulation, implementation, and evaluation of business strategies, including competitive analysis and innovation management.
   • Human Resource Management: Studies examining talent acquisition, employee engagement, organizational culture, and leadership development.
   • Operations Management: Investigations into the optimization of production processes, supply chain management, and quality control in various industries.
   • Entrepreneurship: Research on entrepreneurial processes, innovation ecosystems, and the challenges faced by startups and small businesses.
   • Change Management: Insights into organizational change processes, resistance to change, and strategies for effective transformation.

3. Economics:

   • Microeconomics and Macroeconomics: Research examining individual and aggregate economic behavior, including consumer choice, market structures, and policy implications.
   • Behavioral Economics: Studies exploring the psychological factors that influence economic decision-making and market outcomes.
   • International Economics: Investigations into trade policies, globalization, and the economic impacts of international relations on markets.
   • Development Economics: Research focused on economic development, poverty alleviation, and the role of institutions in shaping economic outcomes in developing countries.
   • Public Economics: Analyses of government policies, taxation, and public expenditure, and their implications for economic efficiency and social welfare.

4. Interdisciplinary Approaches:

   • We welcome research that bridges the gaps between marketing, management, and economics, fostering a holistic understanding of business phenomena. Interdisciplinary studies can provide unique insights into complex issues, drawing on theories and methodologies from diverse fields such as psychology, sociology, and data science.

The Frontline Marketing, Management and Economics Journal invites submissions of original research articles, comprehensive literature reviews, theoretical papers, and case studies. Our commitment to open access ensures that all published work is freely available to researchers, practitioners, and the public, promoting knowledge sharing and accessibility.

By encouraging diverse perspectives and rigorous scholarship, we aim to enhance the understanding of critical issues in marketing, management, and economics, ultimately contributing to the development of effective strategies and solutions that can positively impact organizations and society as a whole. Through our platform, we aspire to engage a global audience in meaningful discussions that drive innovation, foster collaboration, and address the challenges of an ever-evolving business landscape.