Articles | Open Access | Vol. 3 No. 04 (2023): Volume03 Issue04 | DOI: https://doi.org/10.37547/marketing-fmmej-03-04-01

ABSENCE OF TRADITIONAL ARCHITECTURE PRINCIPLES IN BALI

Kadek Sudab , Hindu Indonesia University, Denpasar, Indonesia
Wayan Pranajayaa , Hindu Indonesia University, Denpasar, Indonesia

Abstract

Bali, Indonesia is known for its unique traditional architecture that reflects the island's cultural and religious practices. However, the principles of Bali's traditional architecture are gradually being marginalized due to the influx of modern Western-style buildings and the focus on tourism development. This article examines the marginalization of Bali's traditional architecture principles and its implications for the island's cultural heritage. Through a review of the literature, we explore the principles of Bali's traditional architecture and the reasons for their decline. We also discuss the challenges of preserving traditional architecture in the face of modernization and offer recommendations for promoting the integration of traditional and modern architecture in Bali. By highlighting the importance of Bali's traditional architecture principles, we hope to raise awareness of the need for their preservation and inspire action to protect Bali's cultural heritage.

Keywords

Bali,, traditional architecture, marginalization

References

Bali Architecture. (n.d.). Bali Architecture.

Flores, A. (2019). Bali's Traditional Architecture, the Last Bastion of Island's Hindu Identity. Bali Discovery News. Retrieved from https://balidiscovery.com/news/balis-traditional-architecture-the-last-bastion-of-islands-hindu-identity/.

Karya, I. M. A. W. (2019). The Changes and Marginalization of Balinese Traditional Architecture Principles. International Journal of Social Science and Humanity, 9(7), 187–191.

Santosa, R. (2019). Balinese Traditional Architecture: Elements and Characteristics. Journal of Physics: Conference Series, 1231(1), 012042. doi:10.1088/1742-6596/1231/1/012042

Suryawati, N. K. A., Wiranatha, A. A. G., & Suardana, I. B. (2017). The Preservation of Balinese Traditional Architecture in Bali Tourism Development. International Journal of Social Science and Humanity, 7(7), 546–549. doi:10.18178/ijssh.2017.v7.797

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How to Cite

Kadek Sudab, & Wayan Pranajayaa. (2023). ABSENCE OF TRADITIONAL ARCHITECTURE PRINCIPLES IN BALI. Frontline Marketing, Management and Economics Journal, 3(04), 1–3. https://doi.org/10.37547/marketing-fmmej-03-04-01