Exchange rate policy constitutes an important component of macroeconomic management because movements in the value of a domestic currency can influence import prices, production costs, inflation expectations, external competitiveness, and ultimately overall price stability. This research and review article examines the analytical relationship between exchange rate policy and macroeconomic price stability through a structured conceptual framework. The study adopts a qualitative research-review methodology based on critical examination and thematic interpretation of the references supplied for the study. Particular attention is given to the transmission mechanisms through which exchange-rate decisions may affect domestic price conditions, including import-cost transmission, expectations, external-sector adjustment, and policy credibility. The review also identifies an important limitation in the available evidence base: the supplied literature primarily examines social media marketing and consumer behaviour rather than exchange-rate regimes or macroeconomic inflation dynamics. Consequently, the findings are interpreted as a conceptual framework rather than as statistically validated estimates of exchange-rate effects. The analysis suggests that exchange-rate policy should be evaluated as part of a broader macroeconomic stabilization framework rather than as an isolated instrument. Effective policy requires consistency between exchange-rate management, monetary conditions, inflation expectations, external-sector objectives, and domestic economic fundamentals. The study contributes by identifying the conceptual dimensions required for evaluating exchange-rate policy while highlighting the need for topic-specific empirical research.

Exchange Rate Policy, Price Stability, Macroeconomic Stability, , Inflation, Exchange Rate Regimes

Bashar, A., Ahmad, I., & Wasiq, M. (2012). Effectiveness Of Social Media as A Marketing Tool: An Empirical Study, International Journal of Marketing, Financial Services & Management Research, 1(11), 88-99.

Bashar, A., Ahmad, I., & Wasiq, M. (2012). Effectiveness Of Social Media As A Marketing Tool: An Empirical Study, International Journal Of Marketing, Financial Services & Management Research, 1(11), 88-99.

Kumar, K. S., & Krishna, C. P. H. (2017). A Study on Influence of Social Media Marketing on Buying Decisions of Customers. International Journal for Social Studies, 3(10), 155-160.

Prasath, P., & Yoganathen, A. (2018). Influence of social media marketing on consumer buying decision making process. SLIS Student Research Journal.

Sulaiman, S., & Dr Sreeya, B. (2022). The Impact of Social Media on Consumer Behaviour. Baltic Journal of Law & Politics, 15(4). 1107–1115.

Varghese, S., & Agrawal, M. (2021). Impact of Social Media on Consumer Buying Behaviour. Saudi Journal of Business and Management Studies, 6(3).

Vij, S., & Sharma, J. (2012). An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers. 5th IIMA Conference on Marketing in Emerging Economies. 9(11), 1-19

Yadav, M., & Rahman, Z. (2017).