Television dramas have long been a powerful medium for storytelling, with the ability to shape public perception, raise awareness, and provoke discussions on social issues. This study investigates the impact of TV dramas in highlighting social issues, exploring how these portrayals influence audience perspectives and societal views. Through a combination of qualitative and quantitative methods, the research examines how viewers engage with TV dramas that address themes such as inequality, discrimination, mental health, and environmental concerns. A survey and focus group discussions were conducted to assess audience reactions, emotional responses, and changes in attitudes after viewing dramas focused on these social issues. The findings suggest that TV dramas can be effective tools for raising awareness and encouraging empathy, while also serving as a catalyst for social change. However, the study also highlights the complexities of media influence, noting that while dramas can spark conversation and shift perspectives, they can also perpetuate stereotypes or oversimplify complex issues. This research underscores the importance of responsible media representation in addressing social issues, emphasizing the need for nuanced storytelling that promotes understanding and positive societal change.

TV Dramas, Social Issues, Audience Influence

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