Frontline Marketing, Management and Economics Journal

Frontline Marketing, Management and Economics Journal

ISSN: 2752-700X
Open Access Peer Reviewed Journal
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  • Comparative Performance of Large Language Models for Sentiment Analysis of Consumer Feedback in the Banking Sector: Accuracy, Efficiency, and Practical Deployment
    Paresh Chandra Nath, Md Sajedul Karim Chy, Md Refat Hossain, Md Rashel Miah, Sakib Salam Jamee, Mohammad Kawsur Sharif, Md Shakhaowat Hossain, Mousumi Ahmed
    07-19
         
    • DOI: https://doi.org/10.37547/marketing-fmmej-05-06-02
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