This study aims to examine the effectiveness of digital advertising in low-attention environments. With the proliferation of digital devices and constant exposure to information, capturing and maintaining audience attention has become increasingly challenging for advertisers. However, little research has been conducted on the effectiveness of digital advertising strategies specifically designed for low-attention environments. This study utilizes a mixed-methods approach, combining surveys and observational data, to assess the impact of digital advertising in low-attention contexts. The findings shed light on the potential of tailored strategies to engage audiences effectively and achieve desired outcomes in environments characterized by limited attention. The results have significant implications for advertisers, highlighting the importance of understanding the unique dynamics of low-attention environments and developing strategies that maximize the effectiveness of digital advertising efforts.

Digital advertising, low-attention environments, effectiveness

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