International Journal of Economics Finance & Management Science

Open Access 2025-03-06     178     40

BUSINESS ANALYTICS FOR CUSTOMER SEGMENTATION: A COMPARATIVE STUDY OF MACHINE LEARNING ALGORITHMS IN PERSONALIZED BANKING SERVICES

Md Amran Hossen Pabel , Master’s of Science in Business Analytics Wright State University, Ohio, USA
Biswanath Bhattacharjee , Department of Management Science and Quantitative Methods, Gannon University, USA
Sonjoy Kumar Dey , McComish Department of Electrical Engineering and Computer Science, South Dakota State University, USA
Sakib Salam Jamee , Department of Management Information Systems, University of Pittsburgh, PA, USA
Md Omar Obaid , Department of Business Analytics, California State Polytechnic University Pomona, CA, USA
Md Sakib Mia , MSc in Business Analytics, Trine University, USA
Sajidul Islam Khan , MSc in Business Analytics, Trine University, USA
Mohammad Kawsur Sharif , Department of Business Administration and Management, Washington University of Virginia, USA
American Research Index Library, International Journal of Economics Finance & Management Science, 1-13 .
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