Frontline Marketing, Management and Economics Journal

Strategies for Building Media Fame of Artists in The Modern Entertainment Industry

2026-04-03T09:38:25+00:00

The article analyzes strategies for building media fame in the contemporary entertainment industry, focusing on talent positioning, screen visibility, casting trajectories, and cross-media career development. The study addresses the growing dependence on public recognition, platformized attention flows, fragmented audience behavior, and intensified competition for professional visibility across film, television, live events, and digital communication environments. The novelty of the article lies in shifting the analytical focus from platform virality as an end in itself to a broader fame-building model centered on talent packaging, reputation management, audience attachment, and conversion of visibility into professional demand. The goal is to systematize practical strategies that help artists, actors, performers, and public-facing talents strengthen their recognizability, improve casting appeal, and maintain a sustainable media presence across multiple entertainment segments. The study applies comparative analysis, structured synthesis of recent scholarly literature, and conceptual modeling. The findings present a staged framework linking identity construction, visibility architecture, audience relationship work, and long-term career sustainability in the entertainment industry.

Digital Marketing, Data Privacy, and Consumer Trust in the Age of Algorithmic Personalization: A Comprehensive Theoretical Synthesis

2026-04-01T13:35:06+00:00

The rapid evolution of digital marketing has been fundamentally shaped by the increasing reliance on consumer data, algorithmic personalization, and advanced analytics. While these developments have enhanced marketing effectiveness and return on investment, they have simultaneously intensified concerns regarding data privacy, regulatory compliance, and consumer trust. This study presents a comprehensive theoretical synthesis of digital marketing practices and data privacy frameworks, drawing exclusively upon established academic literature. It explores the intersection between marketing efficiency and ethical responsibility in the context of global regulatory environments such as the European Union’s General Data Protection Regulation and similar frameworks across jurisdictions. The study critically examines how personalized marketing strategies, including email marketing, social media engagement, and video-based content delivery, rely on consumer data and how these practices impact perceptions of privacy and trust. Furthermore, the research investigates the role of institutional theory in shaping organizational responses to regulatory pressures and consumer expectations. Through an integrative methodology, the study identifies key determinants influencing the balance between marketing innovation and privacy protection, including data governance mechanisms, transparency practices, and technological capabilities. The findings reveal that while personalization enhances customer engagement and brand equity, excessive data collection and opaque practices undermine consumer confidence. The study contributes to academic discourse by offering a nuanced framework that integrates marketing effectiveness with ethical and legal considerations, emphasizing the need for responsible data practices. It concludes that sustainable digital marketing strategies must prioritize transparency, regulatory compliance, and consumer empowerment to maintain long-term trust and competitive advantage.

Platform-Mediated Labor, Algorithmic Governance, and Socio-Legal Inequality: A Critical Examination of the Gig Economy and Its Institutional Implications

2026-04-01T13:42:45+00:00

The rapid expansion of the gig economy has fundamentally transformed labor markets, introducing flexible, on-demand work arrangements mediated by digital platforms. While this transformation has created new economic opportunities, it has also raised significant concerns regarding labor protections, income stability, and systemic inequality. This study presents a comprehensive theoretical analysis of the gig economy, drawing exclusively on established academic and policy literature. It explores the structural dynamics of platform-mediated labor, focusing on the tension between worker autonomy and algorithmic control. The study further examines the socio-economic implications of gig work, including the emergence of precarious employment, the erosion of traditional labor rights, and the increasing reliance on multiple income streams. Additionally, it investigates the intersection of algorithmic decision-making and systemic bias, highlighting parallels between labor platforms and broader concerns regarding artificial intelligence and inequality. Through an integrative methodological approach, the study synthesizes insights from labor economics, sociology, and legal studies to develop a nuanced understanding of gig work. The findings suggest that while gig platforms offer flexibility and accessibility, they often reproduce existing inequalities and introduce new forms of exploitation. The study concludes that addressing these challenges requires comprehensive regulatory reforms, enhanced worker protections, and greater transparency in algorithmic systems.

Remote Work, Productivity, and Well-Being: A Comprehensive Theoretical and Empirical Synthesis in the Post-Pandemic Era

2026-04-01T13:18:52+00:00

The rapid expansion of remote work, particularly accelerated by the COVID-19 pandemic, has fundamentally reshaped organizational structures, employee experiences, and productivity paradigms. This study develops a comprehensive, publication-ready synthesis grounded exclusively in prior scholarly literature to critically examine the multifaceted relationship between remote work, productivity, job satisfaction, and employee well-being. Drawing upon empirical, theoretical, and analytical contributions from diverse disciplines including organizational psychology, labor economics, and productivity research, the study explores the dynamics of telework performance, social isolation, work-life balance, and technological mediation. The research identifies key determinants influencing remote work outcomes, including communication structures, professional isolation, leadership styles, and individual differences. Through extensive theoretical elaboration, the study highlights contradictions within existing literature, such as the simultaneous enhancement and deterioration of productivity under remote conditions. It further examines how psychological variables such as loneliness, stress, and perceived autonomy mediate productivity outcomes. Methodologically, this work employs a conceptual synthesis approach, integrating insights from experimental, observational, and bibliometric studies. The findings suggest that while remote work can significantly improve productivity and job satisfaction under optimal conditions, its effectiveness is contingent upon organizational design, technological infrastructure, and socio-emotional support systems. The study contributes to academic discourse by offering a nuanced framework that reconciles competing perspectives and outlines pathways for future research. It concludes that sustainable remote work models must balance efficiency with human-centered considerations to achieve long-term organizational success.