Abbas Samizdat, and Mir Hashemi. “FOCUSING THE LENS: ANALYZING CONCENTRATION AND ITS IMPACT ON ADVERTISING STRATEGIES IN IRANIAN FOOD AND BEVERAGE INDUSTRIES - A CASE STUDY”. Frontline Marketing, Management and Economics Journal 4, no. 01 (January 3, 2024): 16–23. Accessed September 13, 2025. https://frontlinejournals.org/journals/index.php/fmmej/article/view/493.