MIREK, D. J. . Market Fluidity and Strategic Ambiguity: Rethinking Competitive Advantage in Hyper-Adaptive Economic Environments. Frontline Marketing, Management and Economics Journal, [S. l.], v. 6, n. 05, p. 12–17, 2026. Disponível em: https://frontlinejournals.org/journals/index.php/fmmej/article/view/940. Acesso em: 20 may. 2026.