MODI , N. Algorithmic Trust in Interactive Marketing: A Conceptual Framework for Consumer Responses to AI-Generated Persuasion. Frontline Marketing, Management and Economics Journal, [S. l.], v. 6, n. 02, p. 13–22, 2026. DOI: 10.37547/marketing-fmmej-06-02-03. Disponível em: https://frontlinejournals.org/journals/index.php/fmmej/article/view/859. Acesso em: 27 feb. 2026.