PARESH CHANDRA NATH; MD SAJEDUL KARIM CHY; MD REFAT HOSSAIN; MD RASHEL MIAH; SAKIB SALAM JAMEE; MOHAMMAD KAWSUR SHARIF; MD SHAKHAOWAT HOSSAIN; MOUSUMI AHMED. Comparative Performance of Large Language Models for Sentiment Analysis of Consumer Feedback in the Banking Sector: Accuracy, Efficiency, and Practical Deployment. Frontline Marketing, Management and Economics Journal, [S. l.], v. 5, n. 06, p. 07–19, 2025. DOI: 10.37547/marketing-fmmej-05-06-02. Disponível em: https://frontlinejournals.org/journals/index.php/fmmej/article/view/748. Acesso em: 22 sep. 2025.