FATEMA TUZ ZOHORA; ROKHSHANA PARVEEN; ARAF NISHAN; MUHAMMAD RAFIUDDIN HAQUE; SIDDIKUR RAHMAN. OPTIMIZING CREDIT CARD SECURITY USING CONSUMER BEHAVIOR DATA: A BIG DATA AND MACHINE LEARNING APPROACH TO FRAUD DETECTION. Frontline Marketing, Management and Economics Journal, [S. l.], v. 4, n. 12, p. 26–60, 2024. DOI: 10.37547/marketing-fmmej-04-12-04. Disponível em: https://frontlinejournals.org/journals/index.php/fmmej/article/view/654. Acesso em: 13 sep. 2025.