HARRY BROWN. CONSUMER ATTITUDES TOWARD BRAND ALLIANCES: THE ROLE OF IMAGE CONSISTENCY. Frontline Marketing, Management and Economics Journal, [S. l.], v. 4, n. 12, p. 1–6, 2024. Disponível em: https://frontlinejournals.org/journals/index.php/fmmej/article/view/640. Acesso em: 13 sep. 2025.