ABBAS SAMIZDAT; MIR HASHEMI. FOCUSING THE LENS: ANALYZING CONCENTRATION AND ITS IMPACT ON ADVERTISING STRATEGIES IN IRANIAN FOOD AND BEVERAGE INDUSTRIES - A CASE STUDY. Frontline Marketing, Management and Economics Journal, [S. l.], v. 4, n. 01, p. 16–23, 2024. DOI: 10.37547/marketing-fmmej-04-01-03. Disponível em: https://frontlinejournals.org/journals/index.php/fmmej/article/view/493. Acesso em: 13 sep. 2025.