MARK SANTOSOA. UNLOCKING THE POWER: DIGITAL ADVERTISING’S EFFECTIVENESS IN LOW-ATTENTION ENVIRONMENTS. Frontline Marketing, Management and Economics Journal, [S. l.], v. 3, n. 06, p. 25–30, 2023. DOI: 10.37547/marketing-fmmej-03-06-04. Disponível em: https://frontlinejournals.org/journals/index.php/fmmej/article/view/375. Acesso em: 13 oct. 2025.