Paresh Chandra Nath, Md Sajedul Karim Chy, Md Refat Hossain, Md Rashel Miah, Sakib Salam Jamee, Mohammad Kawsur Sharif, Md Shakhaowat Hossain and Mousumi Ahmed 2025. Comparative Performance of Large Language Models for Sentiment Analysis of Consumer Feedback in the Banking Sector: Accuracy, Efficiency, and Practical Deployment. Frontline Marketing, Management and Economics Journal. 5, 06 (Jun. 2025), 07–19. DOI:https://doi.org/10.37547/marketing-fmmej-05-06-02.